Independent work
A collection of
product stories.
Three original fictional briefs, explored through label hierarchy, colour and form. These are self-initiated concepts, rather than commissioned or manufactured products.
Independent concept / 01
Olive & Oat
A pantry label system. A fictional pantry range, using one quiet type hierarchy across a tall bottle and a small jar.
Independent concept / 02
Good Ground
A tea carton study. A fictional loose-leaf tea identity exploring the relationship between a carton face and its side panel.
Independent concept / 03
Daymark
An everyday care label. An independent label concept for a fictional everyday-care product, with a restrained two-colour approach.