Independent packaging concept
Olive & Oat
A fictional pantry range, using one quiet type hierarchy across a tall bottle and a small jar.
The brief
Make the product name easy to find while separating descriptive copy from the supporting label information.
The design decision
The central label holds the name, while a narrow coloured band distinguishes the variant. The surrounding white space makes the same structure usable at two different sizes.
The study includes
Label family, bottle study and a compact container application.
A real project needs its own approved copy, dimensions, material choices and production specifications. Any product statements, ingredients or regulatory information require separate factual and specialist review.
Fictional product name and scenario. No customer, sales result, commercial launch or production approval is claimed.