Independent packaging designer · Lahore, Pakistan
Good things.
Thoughtfully wrapped.
Labels, cartons and visual systems that give a product its own place on the shelf.
Open the collection ↓
From the first read
to the smallest detail.
A label has several jobs. It introduces a name, helps someone distinguish a variant and gives supporting information a clear place. The work starts by deciding what should be noticed first.
Independent concept / 01
Olive & Oat
A pantry label system. A fictional pantry range, using one quiet type hierarchy across a tall bottle and a small jar.
Independent concept / 02
Good Ground
A tea carton study. A fictional loose-leaf tea identity exploring the relationship between a carton face and its side panel.
Independent concept / 03
Daymark
An everyday care label. An independent label concept for a fictional everyday-care product, with a restrained two-colour approach.